Is it obvious that I’m being ridiculous? Sometimes I’m not quite sure. It kind of baffles me that design thinking is used primarily in problem solving scenarios like product discovery, user research and strategy sessions, yet there is little conviction that this is actually a fundamental part of the design process.
Yes!!! I see plenty of entrepreneurs getting paid for design thinking workshops, without having design backgrounds. And while what they’re doing is beneficial, it reduces Design to just a workshop.