Super helpful! Copy breathes so much life in a digital product, my favorite apps and products are those that have a personality of their own. Like how Duolingo’s owl could get sassy when you lose a streak, and haven’t visited in awhile. I associate the owl as the speaker, even if I know it’s all just an app.

Design and Strategy living in between Manila, Seattle and New York. Writing about design things and things in Design. And sometimes random things.

Design and Strategy living in between Manila, Seattle and New York. Writing about design things and things in Design. And sometimes random things.