Super helpful! Copy breathes so much life in a digital product, my favorite apps and products are those that have a personality of their own. Like how Duolingo’s owl could get sassy when you lose a streak, and haven’t visited in awhile. I associate the owl as the speaker, even if I know it’s all just an app.

Design and Strategy living in between Manila, Seattle and New York. Writing about design things and things in Design. And sometimes random things.